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Presentation · November 13, 2026 · Regional Chamber of Commerce San Gabriel Valley

Why the SGV Chamber of Commerce needs its own visitor (B to C) site

Visitors plan trips online, and right now nobody is speaking for the valley as a whole. The chamber already represents businesses in every corner of it, so it’s the natural group to do it. Visit SGV puts our cities, our attractions and our members in front of those visitors.

6 LA28 venuesIn or near the valley for the 2028 Games
18 citiesCovered on Visit SGV, from Pasadena to Pomona
3 ad placementsNew revenue for the chamber, from $40 a month

The gap

People are already looking for us

The 626 has a national reputation for food. The Huntington, Santa Anita Park, the Rose Bowl and Mt. Baldy bring visitors every week. In 2028 the Olympics will hold events at six venues in and around the valley.

When those visitors search for where to eat, where to stay and what to do, they land on Los Angeles tourism sites, review apps and AI answers. None of those send people to chamber members on purpose.

A visitor site fixes that. It gives the valley one address, visitsgv.com, and it gives search engines and AI tools a trusted local source to quote.

SearchEach page targets what visitors type, such as things to do, places to eat and LA28 venues
AI answersPages are written and tagged so ChatGPT, Google AI and others can cite them
LA28A dedicated page for the six venues, ready before the rush of 2028 searches
Members firstFeatured businesses come from the Regional Chamber directory

Other cities

Cities and regions that already have a visitor site

Most Southern California destinations run one. Each is run by a visitors bureau or tourism office, not a chamber, which leaves the door open for us in the SGV.

Traffic figures are Ahrefs estimates of Google search visits from the United States, pulled November 13, 2026, and multiplied from monthly to yearly. Traffic value is what those visits would cost to buy as Google Ads. It is not money the site earned. Direct, social and paid visits are not included, so real traffic is higher.

For the chamber

What Visit SGV does for the chamber and its members

Membership

A new reason to join

Members can be featured on a site built for visitors and locals. That's a benefit a business owner understands right away, and one that non-members can't get.

Revenue

Income beyond dues

Hero Box, Big Box and Shout Out placements sell by the month. Every package comes with an expanded profile page for the business.

Visibility

The chamber as the valley's voice

Every page says Visit SGV is powered by the Regional Chamber. Cities, venues and the press get one place to point visitors.

Revenue

What the homepage can earn

These are the current rates on the Advertise page. The total is an example with every homepage spot sold at the monthly rate.

Example homepage ad revenue
PlacementSpots on the homepageMonthly
Hero Box5 slides at $100 a month$500
Big Box8 cards in Food and Drink at $75 a month$600
Shout Out9 listings in Local business shout outs at $40 a month$360
Example total22 advertisers. About $17,520 a year before the 20% full year discount.$1,460

Two sponsorships sit on top of this. A Real Estate Sponsor spot lets one local realtor promote listings on the homepage, and a Corporate Sponsor spot puts one company’s name on every page.

Full year advertisers who prepay get 20% off, a complimentary press release and an interview post, which also gives the site fresh content every month.

Where we are

What's built today

The preview site is live behind an access code. It has a homepage with a rotating hero of member businesses, the five must-see attractions, an LA28 venue guide, Food and Drink, Local business shout outs, a new Hospitality section and a trip planning section.

Five businesses have full profile pages so far, and the Advertise page is ready with rates.

Next
Photo approvals from featured businesses, and member hotels for the Hospitality section
Then
Connect the newsletter signup and Google Analytics, remove the access code and launch
Ongoing
New member profiles, interview posts and LA28 updates as the Games get closer

The valley is ready for visitors

Visit SGV makes sure they find our members first.

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